Likes. Shares. Clicks. Retweets. Engagement. The measures of success in digital marketing these days may sound like a new vocabulary. But at the end of the day, it is still the storytelling that will win hearts and minds, argues our own Rob McManamy.
Construction
Yesterday, DEWALT, accompanied by Procore, announced their new WiFi Mesh, which promises to increase wireless connectivity on the jobsite. We talked to two DEWALT executives about the new product — here's what they had to say.
Architecture + Design
"Data-driven design" suggests an impersonal, robotic process that replaces human creativity with cold numbers. But at our latest BuildIdeas Breakfast, we learned from IBM Watson and Detroit Mercy Hospital that it can mean greater customer satisfaction.
Business
Despite wavering venture investment, the clean energy market is still growing from the Atlantic to the Pacific. Here, the annual Clean Energy Trust Challenge gives us a welcome opportunity to check in on multiple, vibrant efforts to implement power innovation.
Cities
If cities will yield the richest data upon which tomorrow's most consequential decisions will be based, then it is no surprise they were a recurring topic at last week's BuiltWorlds Summit. To see some of the actionable insights that were shared, read on.
