Zebras we can cheer for this Super Bowl

This 'Super Bowl' week, ChicagoInno's The Beat reported on one of our friends here at BW:

Zebra Technologies, which entered into an agreement with the NFL this year to make its tracking technology available in 17 pro stadiums, added the University of Phoenix Stadium to its list and will provide location-based stats for the players and officials in the Super Bowl. The Lincolnshire IL-based company uses RFID chips placed inside player shoulder pads and footballs to capture real-time player-tracking stats.

Here, Zebra CEO Anders Gustaffson explains the firm's MotionWorks program to CNBC.

For more on Zebra's game plan this weekend, click here.